Sunday, April 13, 2014

Tools for Marketing

One of the biggest questions in marketing is how you plan on getting your message across to the people you want to reach. Companies and organizations choose a variety of ways to reach their target markets. Whether it is through social media, commercials, magazine advertisements, billboards, bus advertisements, radio advertisements, etc. It’s amazing to think how many ways there are for companies and organizations to reach their target markets.

We’ve talked a lot about the use of social media as a tool for marketing. This has been a relatively new development. The great thing about social media is that it can be free, and it can be used to reach a large amount of people in a very short amount of time. The companies and organizations that are using social media will be able to get ahead of their competitors who aren’t. Positions are being created at organizations and people are being hired to work in the field of social media because it’s so important.

There are more traditional forms of marketing as well. These “traditional” forms of marketing are generally much more expensive. Larger companies and corporations may not have as much of a problem with this but it can become a problem for smaller non-profits. This is why social media campaigns have become so important.

Some of the other forms of advertisement include commercials, magazines ads, and billboards. Certain companies are more likely to advertise using certain types of campaigns. Non-profit organizations will use different techniques to reach people than massive corporations will. However, having the techniques to promote your message is beneficial for both small organizations and large corporations. Many companies will choose to use a variety of campaigns.

We’re currently working on a video promotion, which translates to marketing skills that could be used for either a small organization or a large corporation. It’s important for anyone to be able to present their message to people and market it in an appealing way, even on a small scale. We’re learning to market our ideas of sustainability to our class. This is a very small-scale idea, however these are great skills to have. We’re also learning to work with the video cameras and editing devices, which are also great skills to have.


It’s almost impossible to get projects started if you don’t have people to support you- especially for the field that I am planning to work in. When working in the field of sustainability today, a lot of the projects are small, and in need of more support. The only way to get support is by getting your message out to people. The best way to do this is through a successful campaign to get their attention. It’s important to make them care about your cause. You need a very effective campaign to make people change their habits. A video promotion is a good start, however it isn’t the only thing that can be done. I want to use these tools to help me “market” the sustainable mindset.

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